Rangeway — Brand Guidelines v1.0

Brand Essence

Rangeway is America's first premium EV charging network designed for scenic highway corridors and National Parks routes. We treat charging as hospitality, not utility, guaranteeing indoor climate-controlled comfort at every location.

Our Promise

Indoor comfort at every location. Clean restrooms, climate control, Wi-Fi, and a place to rest while you charge on America's most beautiful routes.

Network Model

Hub-satellite operations: Basecamp hubs (6-8 DCFC, café, NOC) support Waystations (4 DCFC, lounge, automated retail) for 99% uptime.

Our Travelers

EV road-trippers exploring scenic corridors, adventure travelers visiting National Parks, and locals who value predictable charging experiences.

Brand Voice

Warm and welcoming, not corporate. Confident but not arrogant. Knowledgeable but not condescending. We celebrate the journey and the places that make it memorable.

Writing Principles

Benefits before features, always. Active voice preferred. Short sentences for clarity. Tell stories, don't just list facts. Include calls-to-action naturally.

Logo System

Primary Logo

The Rangeway icon captures the essence of scenic journey experiences through mountain silhouettes, winding paths, and golden-hour sun in a modern rounded square format.

Icon Usage

Use the full-color icon for all applications including app icons, social media profiles, and wayfinding markers.

Logo with Wordmark

For most applications, use the icon with the RANGEWAY wordmark in the horizontal lockup.

RANGEWAY

Horizontal Banner

The horizontal banner combines the icon and wordmark in a single image file, perfect for headers, social media, and presentations.

Color Palette

Primary Colors

Our primary palette evokes golden hour on America's scenic highways, with warm sunset tones grounded by mountain charcoal.

Sunset Coral

HEX: #F09060
RGB: 240, 144, 96

Golden Highway

HEX: #FFB366
RGB: 255, 179, 102

Mountain Charcoal

HEX: #4A4A4A
RGB: 74, 74, 74

Supporting Colors

Secondary palette for backgrounds, accents, and wayfinding elements.

Coastal Cream

HEX: #F5DEB3
RGB: 245, 222, 179

Ocean Deep

HEX: #2C5F7C
RGB: 44, 95, 124

Fog Gray

HEX: #B8B8B8
RGB: 184, 184, 184

Color Usage

Sunset Coral: Primary brand color, backgrounds, warmth. Represents golden hour and American landscapes.
Golden Highway: Accent, sun icon, path elements, CTAs. Represents optimism, energy, and the journey.
Mountain Charcoal: Typography, mountain icon, grounding element. Represents strength and reliability.
Coastal Cream: Light backgrounds, alternate layouts. Provides warmth and accessibility.
Ocean Deep: Secondary accent, hyperlinks, wayfinding. Conveys depth and trust.
Fog Gray: Secondary text, dividers, subtle elements. Adds sophistication.

Typography

Wordmark Typography

RANGEWAY

Montserrat Bold or Raleway Bold • Weight 700-800 • Generous tracking (0.08em) • All capitals

Type System

Use Case	Typeface	Notes
Headlines	Montserrat or Raleway	Various weights for hierarchy
Body Copy	Source Sans Pro, Open Sans	Clean, readable sans-serif
Wayfinding	Fira Sans, Roboto	High-legibility for signage
Digital	System fonts	Fast loading, branded fonts for key moments

Digital Performance Note

Use system fonts (-apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif) for body text on web and apps to ensure fast loading. Reserve Montserrat/Raleway for headlines and key branded moments.

Logo Usage Guidelines

Clear Space

Maintain clear space around the logo equal to the height of the "R" in RANGEWAY. For the icon, maintain clear space equal to 25% of its width on all sides.

Dashed line shows minimum clear space

Minimum Sizes

Logo Variant	Digital (pixels)	Print (inches)
Icon Only	32px	0.5"
Full Logo (Icon + Wordmark)	120px	1.5"
Wordmark Only	80px	1"

Do's and Don'ts

✓ DO: Use approved color variations

✗ DON'T: Change colors outside brand palette

✓ DO: Maintain proper proportions

✗ DON'T: Stretch or distort

✓ DO: Use on appropriate backgrounds

✗ DON'T: Place on busy backgrounds

Additional Don'ts

Don't recreate or redraw the logo
Don't rotate or skew the logo
Don't separate the path from the mountain
Don't add effects (shadows, gradients, outlines)
Don't change the typeface
Don't alter proportions or spacing
Don't use below minimum sizes
Don't animate without brand team approval

Application Examples

Digital Applications

Website Header

Use horizontal lockup at 180-240px width

RANGEWAY

Social Media Profile

Icon only, minimum 180×180px

App Icon

Full-color logo in rounded square format matches native iOS/Android styles

Email Signature

Icon only, 40-60px height

Your Name

Rangeway

Physical Applications

Signage

For wayfinding markers on highways and at locations, use monochrome version for maximum legibility at distance.

Charging Stations

Icon appears on all charging equipment. Use full-color on white or light backgrounds, white on dark equipment.

Uniforms & Merchandise

For embroidery and screen printing, use monochrome Mountain Charcoal version. Minimum 1.5" for embroidery.

Print Production Note

For print materials, always provide vector files (SVG or PDF) to ensure crisp reproduction at any size. When printing in single color, use the monochrome Mountain Charcoal variant.

Brand Vocabulary

Use These Terms

Term	Definition	Usage Example
Basecamps	Full-service hub locations with 6-8 DCFC, café, clean restrooms, indoor lounge	"Visit our Baker Basecamp for charging and hospitality"
Waystations	Satellite locations with 4 DCFC, indoor lounge, automated retail	"Find our Waystation network along the scenic corridor"
Trailkeepers	Our staff members at Basecamp locations	"Our Trailkeepers are here to help with route planning"
Pathfinders	Members of our Pathfinder Rewards loyalty program	"Pathfinders enjoy flat rates with no time-of-use surprises"
Scenic corridors	The highway routes we serve connecting National Parks and attractions	"We're building America's charging network for scenic corridors"

Avoid These Terms

"Gas station" (we're not replicating that model)
"Charging station" alone (use "Basecamp" or "Waystation")
"Customers" (prefer "travelers," "members," or "Pathfinders")
"Urban network" (we focus on scenic corridors, not cities)
"Fast food" (we partner with quality regional providers)

Writing Style

✓ Good Example

"Charge where the journey matters. Our Baker Basecamp offers indoor comfort while you explore Death Valley, with Pathfinder flat rates that never surprise you."

✗ Poor Example

"Visit our charging station for fast DC charging. Customers can access amenities. Standard rates apply with time-of-use pricing."

File Reference

Logo Files Available

Filename	Description	Best Use
`rangeway-logo-standard.svg`	Full color icon (Sunset Coral, Golden Highway, Mountain Charcoal)	Primary use on light backgrounds, marketing materials, website
`rangeway-banner.svg`	Horizontal banner with icon and RANGEWAY wordmark (vector)	Headers, social media banners, presentations, email signatures
`rangeway-banner.png`	Horizontal banner with icon and RANGEWAY wordmark (raster)	When vector format is not supported, quick sharing

File Format Notes

SVG (Scalable Vector Graphics) is the preferred format for all applications. SVG files scale infinitely without loss of quality and work across web, print, and digital applications.

If you need other formats (PNG, PDF, EPS), export from the SVG files at your required resolution. For print, always use vector formats when possible.

Questions or Special Requests?

For questions about logo usage, requests for additional file formats, custom applications, or brand guidelines clarification, contact:

Zak Winnick
Founder & CEO, Rangeway Energy, Inc.
hello@rangewayev.com
rangewayev.com